The aim is to destroy the attractiveness of many cigarette packs".The packs in Britain and France will all have to be a drab green colour and, as in the rest of the European Union, 65 percent of the pack will be taken up by health warnings.- 'Nothing will change' -Tobacco giants Philip Morris International, British American Tobacco, Imperial Tobacco and Japan Tobacco International (JTI) failed in a last-ditch legal challenge against the British legislation on Thursday.JTI has said it intends to appeal."The fact remains that our branding has been eradicated and we maintain that this is unlawful," said Daniel Sciamma, JTI's UK managing director.Simon Clark, director of the British smokers' group Forest, said the packaging rules "treat adults like children and teenagers like idiots", adding that "no-one starts because of the packaging".There were also sceptical reactions on the streets of London.With cigarette in hand, passerby Faheem Malik said: "When you're addicted to smoking, you'll ignore it
Tobacco remains the leading cause of preventable disease and death in Canada and these important new measures will protect youth and support current smokers in their efforts to quit, said CEO Doug Roth
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